Monday, December 10, 2007

Low Self-Esteem the Root of Material Desire

Contemporary American tweens and teens have emerged as the most ;

brand-oriented
consumer-involved
materialistic generation

in history. And they top the list globally. . . .More children here than anywhere else believe that their clothes and brands describe who they are and define their social status.


Growing up in a Material World: Age Differences in Materialism in Children and Adolescents

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